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Case Studies

Real resultsfrom realfranchises.

How franchise brands are using AGNTMKT to capture more leads, book more appointments, and take pressure off their teams.

MassageLuXeFranchise Development AI Agent

Qualified leads, already prioritized.

How MassageLuXe's franchise development team replaced manual lead triage with a 24/7 AI agent and a custom scoring engine that grades every candidate before sales picks up.

52+

qualified leads delivered

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Floor Coverings InternationalConsumer AI Agent

Booked consultations, around the clock.

How a chat agent on Floor Coverings International's website turned after-hours browsing into 83 confirmed in-home appointments in under four months.

83

appointments booked in chat

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Before and after

Same site. Same traffic.
Different outcomes.

One national home services franchise, a year after its Chat Agent went live. We've left the brand unnamed. The direction is what matters.

Coverage

46%of bookings come from nights and weekends

Before
After 6pm and on weekends, the local phone rang out. The demand still arrived. Nobody was there to answer it.
After
Nearly half of all conversations, and nearly half of all bookings, happen outside 8am to 6pm or on a weekend. Sunday is the quietest day for chats and the third best for bookings.

The handoff

5.8 minmedian time from first message to a confirmed appointment

Before
The agent collected a name and a number and filed a callback lead. Nine to twelve contacts per 100 conversations, every one of them waiting on a return call.
After
Live booking replaced the form. Appointments land on the local calendar, half of them for within 48 hours. Fewer contacts per 100 conversations, but each one is a confirmed appointment instead of a name in a queue.

Engagement

4×chat starts per 1,000 site visits, the month after the agent redesign

Before
One chat for every 1,000 site visits. The agent was on the page. Almost nobody opened it.
After
4.4 per 1,000 the following month, with site traffic flat. Same visitors, different front door.

What converts

95%of bookings come from conversations of nine or more messages

Overall
2.8% of conversations end in a booking. Most visitors ask one or two questions and leave.
With a project in mind
Conversations that describe a specific project book at 11%, four times the overall rate. The agent earns the appointment by answering the questions first.

One deployment’s observed results, pulled from live records in September 2026. Booking figures cover June through mid-September, the period since live booking replaced the contact form. They describe what happened on that deployment, not what any brand should expect.

Case Studies

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